Stakeholder interviews, User flows, Mobile app, Landing page, Marketing assets
Autodeal had a vision to streamline the digital transformation of all car-related processes, offering people an intelligent way to oversee policies and commitments related to their cars.
During our initial meetings, we took the time to fully understand the needs and wants of Autodeal's target users. We mapped out the key features and decided that the look and feel of the product should include straightforward yet effective visuals. With this strong foundation, we were able to move forward with designing the app, as well as the landing pages for non-app users.
The app integrates various services including travel insurance, RCA insurance, road taxes (vignette), along with the functionality for online payments of taxes and fines directly on ghiseul.ro platform. Beyond simply overseeing policies, Autodeal proactively alerts users of pending policy expirations, transforming renewals into a streamlined, secure process.
The app allows the user to quickly add important information like the driver's license, identity card, and car registration document. Pointing the camera at these documents, will allow the app to use OCR technology to automatically fill in all the details. It's that simple. The users can explore and buy new insurance, compare different insurance policies, acquire an electronic vignette, and more — all in one convenient place.
For users who don't have the app or prefer not to download it, convenience remains a top priority. They can simply visit Autodeal's website, where the available landing pages enable them to purchase a car insurance policy and a vignette in a few easy steps.
